Designed a membership platform within the Nike ecosystem that looks, feels, and sounds distinctly Jordan. Leaning into the brands deep roots in basketball and culture to further existing brand affinity and attract new brand loyalists.

This work is a sample of the 360 toolkit that outlines the creative and strategic groundwork for the future of Jordan membership including in-store signage for the World of Flight Store (Shibuya), member emails, app cards, activation for local community moments, and beyond.