Until now, The Love Has No Labels brand spent the life of it’s platform making America aware of its bias. In response to the the racial reckoning of 2020, our country needed a campaign that went beyond awareness. We needed action. So, we moved away from facts, and tapped into the persuasive power of storytelling, to inspire acts of love.

The campaign was led by a short film, ‘The Gentle Giant’, and included documentary style shorts that tell the stories of individuals who actively chose love in the face of hate.