Sport is better when all athletes are free to play as themselves. We created the ‘No Pride, No Sport’ campaign, to help Nike continue it’s mission to make sport available to everyone, everywhere. Committing to helping shape a strong culture of LGBTQIA+ belonging and visibility in sport. And celebrating the full spectrum of LGBTQIA+ expression. Launched during Pride month, the campaign included billboard takeovers in LA and NYC that drove to a resource page for further resources to learn more and take action.
NO PRIDE, NO SPORT.
Client
Nike
Agency
R/GA
Year
2023
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