We may all know Quest from their boxes that are seemingly in every doctor’s office. For over 60 years, Quest Diagnostics has been a health industry leader known for their doctor-prescribed diagnostic testing. With the recent convergence of the pandemic and at home tests, Quest saw an opportunity to set their foot forward as a DTC marketplace. This work launched their consumer initiated offering with a fun and lively campaign demonstrating the breadth and simplicity of
their test options with one simple prompt.